Hi, I'm Nelao

A multi-passionate entrepreneur and life coach on a mission to empower millennial african women rediscover their self-value so they can thrive in business and in life.

This site and everything I create is designed to support you  in finding the courage to live from the truth of who you are so you have the confidence to create a life you are excited about.

Elevating the narrative of African women through radical self love.

We know how to struggle and survive but now it’s time for us to thrive, feeling truly confident in who we are as we boldly show up for life and take courageous steps towards creating life on our terms.

Pure Marula

PTNL Leather

Creating our own blueprint for success.

It wasn’t until I started my business three years ago did I understand the unique experience of African women in entrepreneurship. I discovered within myself many destructive constructs my culture and society imprinted in me that did not properly equip me for business success.

When ever I walked into a board room, I was fighting beliefs and behaviors taught to me as a result of being raised in a patriarchal society, cultural constructs about what woman can and can’t do, a lack of true confidence and limiting beliefs about my value as a woman, money and success.  

After falling into a depression from the closing of my fitness studio I took some time to reflect on the lessons I learned and what I would do differently in my business ventures moving forward. 

Over the months that followed I dedicated time to doing intense self work. I broke through major mindset blocks that had been keeping me stuck for a long time. I tackled my personal and cultural limiting beliefs and processed my fears at their root so that I could fully step into a holistically healthier version of myself. 

As part of my healing, I wrote about the restructuring of my business so I could impact more people, processing my divorce and what true team building meant (because marriage is like choosing a business partner for life), the effects of sexual assault and how to prevent trauma from crippling your life, overcoming failure and how I used the lessons I learned coupled with radical self care as a tool for self improvement and growth. 

I received an overwhelming amount of requests to share what I was doing and I knew in an instant that my purpose had found me.

I was born and raised in Namibia, spent ten years of my adult life in the USA and have coached black women from many parts of the world. I’m going to boldly proclaim that we have a collective wound that needs healing. We have been affected by our history in ways that we are not always aware of and while these realities are not always fun to talk about I believe that we can make cultural and social change ‘litty’ and twerk as we heal our relationship with ourselves and each other.

 You know what happens when we no longer claim the struggle story? We get to take our power back and create our own. 

Rewriting our narrative is not about being angry or blaming anyone else for where we are in life.  Writing our own story is about joyfully, lovingly and boldly taking full responsibility for ourselves. Its about embracing our many layers, getting confident in our bodies, getting healthy mentally, physically, socially and financially. Most importantly it’s about stepping up and showing up for life as we wholeheartedly and unapologetically create lives we never imagined possible.

This movement is not only for African women, we are all-inclusive and you’re welcome to sit at our table. 

I kindly and firmly proclaim that we put our combat boots on and go to war for our own healing.  

Black women are incredibly multifaceted and I’m passionate about creating a space where we can celebrate, support and empower each other. I’m committed to playing my part in empowering African women rediscover our value so we have the courage to bring all of who they are to the table in order to thrive in business and in life. 

A Short Bio

Nelao’s passion for holistic wellbeing led her to obtaining her Bachelor of Arts Degree in Health Management and becoming a certified personal trainer, health and lifestyle coach. Her own personal transformation led her to start her own company with a mission to empower African women with tools and confidence to foster sustainable health and wellbeing.

Her vast experiences, which she openly shares on various platforms, enable her to be relatable and empathetic towards those she works with regardless of where they are in life. Through her coaching programs, workshops and lifestyle content, she has helped countless people connect to their purpose, transform their bodies and fall in love with themselves and their lives.

Nelao is a founding member of two start ups both with a mission to economically empower rural Namibian women while offering unique namibian products. Pure Marula by Taneta manufactures cold-pressed marula oil for hair, skin and massage. Oukaku baby shoes and PTNL offer custom made accessories handcrafted from vegetable tanned Namibian leather. 

Good Morning Namibia | 99 FM | MonoChrome Magazine
The Namibian | Tutaleni | RadioWave | Efe Presents

The regime allowed me to progress gradually and realize my own strength. It instilled in me a lifestyle of healthy living proved that maintaining this lifestyle is not insurmountable.
Rumbi C.
Nelao is very strict and makes you want to work hard. Her body alone is motivation enough.
Ula S.
The time I've worked with Nelao and the team has been amazing. I've learned tools to apply to the rest of my fitness journey. I've lost 8 kg since starting and am able to keep the weight off comfortably. The support provided by Nelao has been invaluable.
Taleni N.
I had a great experience working with Nelao. She takes it one step at a time and doesn't rush anyone. I'm really glad I had a chance to work with her because she prepared me to progress in my lifestyle journey.
Julia K.

Worked with

Development Bank of Namibia

Namibia Broadcasting Corporation

University of Namibia

Puma Energy

Namibia University of Science and Technology 

Deloitte Namibia


TBWA Paragon

Namibia Medical Care

Namibia Broadcasting Corporation

Namibia Correctional Services

Namibia Police Force

Ecumenical Social Diaconate Action

Milestone Group